glyph 120: book business economics sociology shoshana zuboff marketing individualism new model market economy


The Support Economy, by Shoshana Zuboff

mass market capitalism vs. distributed capitalism

Mass market capitalism is in decline; distributed capitalism is on the ascent.

We are seeing the end of mass market capitalism; the future is "distributed capitalism". Robert Weisman, Boston Globe 15 Feb 04, reports the thesis of Shohana Zuboff's new book, "The Support Economy," coauthored with her husband, James Maxmin.

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entered before July 9, 2006; edited/updated November 26, 2015

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